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Saturday, August 19, 2017

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Office Supplies Blog

20

An everyday product with an organisation’s name, logo or message is an ideal medium to gain company promotion or brand recognition.  If that product is complimentary it is even better!  The most frequently given corporate gift is a pen in a wide range of styles, colours and finishes.

An example of the positive impact of a personalized pen in a marketing campaign was experienced by Barclays bank when they made the decision to replace the traditional black counter pen sets with retractable ballpoint pens for customers to use and then take away with them.  The pens had clear blue barrels, a catchy strap line overprinted in white and the Barclays logo on the clip. 

The impact of moving away from the pen on the chain even made headline news on the BBC – free publicity at peak times that reinforced the impact of the campaign.  Millions of these pens are still in circulation and can be found used in all sorts of places such as, garages, shops, hotels, restaurants and even seen 30,000 feet in the air used by cabin crew!

For a functional promotional pen or a prestigious corporate gift London & Counties Office Supplies can manage the requirement from choosing the right pen, organising quick turnaround on proofing and eventual distribution. 

There are hundreds of options to choose from, but key points to consider are:

  • Purpose – everyday use or targeted clients
  • Style – ballpoint pen, retractable, gel ink, rollerball or fountain pen
  • Print – text / images required will dictate barrel style, colour and clip
  • Timescale – for large volumes it is best to choose an alternative product in case of out of stocks of the plain pen
  • Packaging – a corporate gift pen deserves to be presented in a suitable box

London & Counties will make sure the choice is right and ensure their clients will reap the benefits of the marketing power of the corporate pen!

Posted in: Stationery, Pens
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